Effective product packaging is about more than just eye-catching labels. While labels help introduce what’s inside, the box holding the product must be equally impressive—if not more so. High-quality product boxes are designed with the right size in mind: neither too large nor too small. It’s crucial to determine the box size before diving into the design process. In this article, we’ll explore various box styles, how to measure correctly, and much more.
Consider the Product
Before selecting packaging, it’s important to assess the product’s attributes. Its size, shape, and weight will influence the necessary box dimensions and strength. Additionally, the packaging material (like cardstock or corrugated cardboard) and any required cushioning (e.g., bubble wrap) should be taken into account to protect the product during shipping.
Choose the Right Box Type
Mailer Boxes
Mailer boxes are compact, medium-sized boxes typically made from corrugated cardboard. They are auto-locking, meaning no tape is needed, and feature a hinged top that seals shut. These boxes are perfect for shipping multiple lightweight products, offering a delightful unboxing experience for the recipient.
Folding Cartons
These boxes are commonly used for products on store shelves or shipped individually. They are usually crafted from cardstock, with thicknesses ranging from light to heavy-duty corrugated cardboard. Heavier products require sturdier materials, so selecting the right type is essential.
Folding cartons work well for various products, including candles, cosmetics, food items, and stationery. However, if made from cardstock, they need additional shipping protection, such as a mailer or shipping box. If using corrugated cardboard, they can be shipped directly. Testing with real shipments is a good way to ensure durability.
There are several types of folding cartons, each suited to different needs:
- Straight Tuck End Boxes: Popular and versatile, great for many products.
- Reverse Tuck End Boxes: Similar to straight tuck, but the flaps tuck in opposite directions.
- Snap-Lock Bottom Boxes: Best for heavier products.
- Auto-Lock Bottom Boxes: Ideal for even heavier products.
- Five Panel Hanging Boxes: Designed for retail hanging displays.
- Seal-End Boxes: Require glue for sealing; common in food and health packaging.
- Pillow Boxes: Bend into shape, great for small, light items.
- Dispenser Boxes: Feature a window for dispensing individual products.
Always consult with your packaging supplier to determine the best box style for your product.
Determine the Box Size
To pick the right size, start by measuring the product’s length, width, and height. Add a small buffer (fractions of an inch or cm) for extra space, especially if your product needs cushioning like bubble wrap or kraft paper.
Remember, box manufacturers usually ask for the inside dimensions, as thicker materials will affect the outer dimensions.
Enhance the Packaging
Once you’ve selected the box type and size, consider adding stylish and functional enhancements to elevate the packaging:
- Cardstock Inserts: Custom cuts that fit inside the box to secure the product and create a more engaging unboxing experience.
- Window Cut-Outs: A cutout in the box that lets customers see the product. These can be placed anywhere on the box for a unique look.
- Window Patches: Similar to cut-outs, but with a clear plastic film over the window, often used for cosmetic packaging.
- Perforations: Small perforated holes that make it easy for customers to tear off a portion of the box, common in dispenser boxes.
After experimenting and refining, you’ll land on the perfect combination of size, style, and enhancements for your product’s packaging!
